Marketing Your Home

staging

Home Value Determination

The first and most widely used method is called the Sales Comparison approach. This method is typically used by comparing the subject property to other “like” comparative properties that are either presently on the market, have sold or have expired from the market. Examples of other methods are the Cost Approach that combines the cost of land and the cost of building a new home, and the Income Approach which establishes property value by virtue of expected income for a given investment property.



Staging

Many homeowners don’t know what staging is or how valuable it is when selling a house. If you use a professional stager, be sure to express the importance of this preparation.

Professional Photos

Many property photos are awful. In fact, there is a website devoted to showcasing bad real estate photography. If you use a professional photographer, be sure to let the homeowner know. In fact, you may want to link to photos from your past listings.

Virtual Tour

Do you create virtual tours to give prospective buyers a feel for the house before setting a viewing appointment? Share this and even link to examples of your virtual tours.

Open Houses

Not every agent take the time to hold open houses. If you do, make sure you let the potential client know.

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Internet

Where on the internet do your listings appear? Trulia? Realtor.com? Maybe your part of a national brand with high traffic websites? Homeowners what to see that the agent they hire can harness the power of the web.

Email

Do you use email campaigns as a marketing channel. Maybe you use a service like MailChimp to blast to all of your past clients or others in your sphere of influence? Share the size of your email list and campaign frequency with the homeowner.

Print

Yes, there are still print marketing avenues that are used in the digital age. They may not be as effective as they once were, they still impress homeowners. Do you or your broker post homes in the local paper? How about distributing listing flyers through the homeowner’s neighborhood?

MLS

This is a given for most agents, but it still needs to be stated and even explained. What is the Multiple Listing Service? Why does it help sell a property quickly?